AI marked a historic rupture. Some people saw a new layer of production here. Some saw the loosening of technical shackles, the first time the distance between human intent and outcome had ever been this short. And then the jackals showed up. They show up at every turning point. A new power is born, and they swarm it immediately. They don’t try to understand what it makes possible, which old order it disrupts, which new territory it opens. The only thing they ask is: “How do I turn this into a hustle?”
Then the same lines start: “Claude in 10 steps.” “It makes money while I sleep.” “I got 10 hours of work done in 10 minutes.” “It works instead of you.” “Set this up, clients will pour in.” “I built an agency with AI.” “Zero effort, infinite output.” An era is opening, and these people are selling courses. A production rupture is happening, and they’re teaching spam tactics. The historic friction between humans and outcomes is dissolving, and they’re still churning out content about “how many posts should we pump out per day.”
The problem isn’t that they make money. Of course money will be made. But if you get a power like this in your hands and all you can think of is automated emails, vomiting out artificial content, squeezing clients, fake productivity, and free labor fantasies — you have no vision. All you have is jackal instinct. Because you can’t see AI as an expansion of the mind. You can’t see it as a production rupture. You can’t see it as a vehicle for carrying intent. Your imagination only reaches as far as more funnels, more leads, more automation, more sales tricks. Technology rises, your imagination sinks.
The truly nauseating part is right here. You’re taking a rupture that could change the world and dragging it down to the level of a TikTok hack. You have a printing press in your hands, and you’re celebrating printing bootleg flyers. You have an engine in your hands, and you’re showing off with a bumper car. You have a new layer of production in your hands, and you’re still shooting “how to make clients rain” videos. Then you shamelessly market yourselves as guides of the new age. This is social media clownery — memorize three prompts and act like a prophet, wire up two automations and claim revolution, see one dashboard and think civilization has been rebuilt.
These are the marketing whores of the new age. They cheapen everything they touch. They turn every power into a scam. They reduce every opportunity to low-grade cunning. They don’t elevate technology; they make it beg. Worse, they drag people’s horizons down too. When someone sees AI, the questions that should come to mind are “which friction is disappearing, which mode of production is collapsing, which new institutions could be born” — but all these people think about is “how many pieces of content can we pump out, how many emails can we blast, how many clients can we squeeze, how many people can we sell courses to.”
This isn’t just greed. This is a low-grade imagination. Not even imagination, actually — it’s reflex. Market reflex. Broker reflex. The reflex of flies swarming the stench of carrion. The most exciting thing about the new age is that human intent can flow into production with less loss than ever before. If you’re still selling that as a “Claude in 10 steps course,” you haven’t seen the future. You only saw the crowd. And when you saw the crowd, you did the same thing you always do: you yelled, you dressed it up, you packaged it, you sold it. Because you’re not a builder. You’re not a maker. You’re not a thinker. You’re just a jackal of the new age.